Research results are invaluable for your company´s efficient management and development particularly when it comes to the development of new products and services, adjustment and improvement of the current ones, price setting or estimation of the market potential. You will get a detailed analysis of the market which will help you set up your product and service portfolio.
What questions shall be answered?
- What is the potential of the proposed product concept?
- What are its strengths and weaknesses? What is perceived positively and what makes the concept less attractive?
- How to set a price policy? What is price sensitivity of your products and services?
- What is the overall perception of the tested concepts? What are current needs and expectations on the market like?